Welcome to YOUR Downtown Waterloo,

a place where everyone belongs!

We are proud to be part of a vibrant city, rich in diversity, culture, and history. Our downtown is more than just buildings and businesses—it’s the heart and soul of our community, a reflection of who we are and what we can achieve together.

This is Your Downtown Waterloo—a place where dreams take shape, new ideas flourish, and neighbors come together to build a brighter future, hand in hand. Whether you’re here to live, work, shop, or celebrate, this is a space where everyone feels at home, and part of the family.

BUSINESS SPOTLIGHT

Our community is built on amazing small businesses and the people who run them!

Explore the Downtown area as we feature businesses in "Lots to Do in Downtown Waterloo" series! Join our amazing hosts as they show us some of the fantastic shops, restaurants and bars, and attractions that the Downtown Waterloo area has to offer, while also getting to know some of the community members that help keep them going.

The November Business Spotlight Is Spark Lot
328 E 4th St
Waterloo, IA

Located in the heart of Downtown Waterloo, Spark Lot adds a unique blend to the mix. Catering to only small, local businesses, they allow you to shop small and shop local all in one convenient location. From skin care products and jewelry to hats and sweatshirts, the store has a lot to offer!

Spark Lot empowers local brands to thrive and be a "spark" within their communities. Their reseller platform is their foundation. Since opening their doors in 2021, they have been able to help over 50 small businesses grow.

Nia Wilder, owner of Spark Lot, expressed that she feels at home being closer to her community in Downtown Waterloo, the heart of our city. Spark Lot is open Tuesday through Saturday from 2-8pm. Visit thesparklot.com for more information.