Sponsoring a Main Street Waterloo event is a great addition to your businesses marketing plan. It can help you build brand awareness, exposure your business to new customers, shows community goodwill, builds relationships, and so much more. Our events bring more than 30,000 people to downtown each year and are seen by more than 100,000 people on social media. Your partnership enables Main Street Waterloo to continue to host community events, support downtown businesses, and promote Downtown Waterloo as a great place to live, work, and play. There are many opportunities to partner with Main Street Waterloo through sponsorship. Please reach out if you have an idea, or suggestion for an opportunity!​